I help ambitious women on the edge of something bigger, turn ideas into momentum.

I’m Anna Goodman – coach, thought partner, and strategic guide.

Let´s talk

When clarity meets courage, momentum follows.

Let's work together

I’ve worked with brilliant women from…

Join them

If you are…

Capable of more but slowed down by overthinking, lack of clarity, or playing it safe.

Craving more joy, passion, and alignment in your work and life and ready to do something about it.

Tired of waiting and ready to act on an idea that’s been bubbling for far too long.

Short on time and headspace, wishing you had proper support to focus on your ideas for once.

On the precipice of change, with a clear pull forward and ready to work out how to move.

Ambitious, capable, and successful on paper, but feeling a disconnect with your current work.

Then we could
be a good fit.

My clients walk away with…

Clear direction and a vision that’s true to them.

Stronger self-trust and confidence in their own judgment.

Less overthinking and more decisive action.

A flexible strategy that guides them forward and energises rather than drains.

Practical progress on the things that actually matter.

Momentum built through decisions they follow through on.

Together, we’ll equip you with a toolkit of mindsets and techniques that you will have for a lifetime, focusing on three core areas.

Creating Clarity

Cut through the noise to get clear on what truly matters now, so decisions feel lighter, faster and more certain.

Building Confidence

Build confidence that shows up in how you speak, lead and take action, without holding back or doubting yourself.

Taking Action

Create momentum through clear action and accountability, without relying on stress, adrenaline or long hours.

Learn more

Let’s chat

I work on a 1:1 basis and tailor sessions and packages to your unique needs. Schedule a call to discuss what those might be.

What my clients say…

  • I was pushed to think deeper and aim higher.

    Working with Anna has been an incredible experience. Her wisdom and warmth created a safe space for me to explore my career goals, whilst her gentle but challenging approach pushed me to think deeper and aim higher.

    Anna knows how to ask the right questions that unlock new perspectives, which helps in both gaining clarity and confidence in navigating professional hurdles, but also to find fresh opportunities.

    If you’re looking for a coach who will guide and challenge you with kindness, I can’t recommend Anna highly enough.

    Matilda, Director of Innovation

  • I realised I didn’t need to change everything to feel fulfilled.

    The biggest shift over our three months together was my mindset. I realised I didn’t need to turn my entire life on its head to find fulfilment. By implementing small changes, I experienced a series of meaningful wins, including a significant salary increase, a reduced sense of imposter syndrome, a healthier routine, and a consistent sense of calm and contentment.

    Anna helped me see that the person I wanted to become was actually the person I already was. Through her empathetic, warm and gently challenging approach, she shifted the way I think and equipped me with a mental and practical toolkit I can continue to use.

    Elly, Creative Director

  • I achieved ten times more clarity in a few sessions than I did on my own.

    I’ve had multiple executive coaches in my career, and I’ve also been a leadership coach for executives at Citibank, Google and Merck. Anna is the only coach who helped me work through a situation where I was genuinely stumped, with high risks and strong emotions involved.

    In just a few sessions, I achieved ten times more clarity than I had on my own, along with clear actions and insights to navigate some very big decisions in a thoughtful, intentional way. I cannot recommend Anna enough for other ambitious, empathic women.

    Marcia, Founder & CEO

  • I expected progress to take time, but every session I left with a new way of thinking.

    Working with Anna has helped me to refocus on what matters to me while taking a balanced, holistic view across my professional and personal goals.

    I had expected progress to take time, but every session I came away with a valuable new way of thinking about something or of approaching a challenge.

    Anna’s natural warmth and effective coaching style made each session incredibly impactful as well as enjoyable. If you are seeking to build clarity and confidence around your approach to work and life, I would wholeheartedly recommend working with Anna.

    Nina, Global Head of Sales Engineering

  • I feel so much more confident in myself and my abilities.

    Anna is an incredible coach, I have loved every single session! I feel like I leave each week with more knowledge, skills and tangible actions to deal with the challenge that I entered with.

    I have found her approach truly transformational. I’ve seen a huge change in my confidence.

    I feel much more able to have difficult conversations at work, overcome challenges and just feel so much more confident in myself and my abilities.

    India, Partnerships Lead

  • I’ve taken ownership of my career desires and successfully transitioned career.

    Since working with Anna I’ve taken ownership of my career desires (that perhaps felt more silent) and sat with them with ease. We explored different avenues and soon after completing our sessions I landed a role in the exact industry I wanted, successfully transitioning my career.

    My favourite thing has been the ease of talking with Anna, she created a safe, open, curious and guiding space from the beginning. I felt like there was discovery and development from many of our discussions, while always remaining comfortable. 

    Dr Olivia, Chief Clinical Officer

  • I reframed what I thought was a flaw and took action the same day.

    Anna helped me go deeper into the real hurdle that was stopping me from going after what I want. She gently nudged and guided me to articulate what I was actually thinking and feeling, in a way that went far beyond conversations I could have had with peers. It felt like learning how to read the map so I could set the direction myself.

    The biggest shift was realising that what I had seen as a flaw was actually something that sets me apart. I immediately took this new mindset into a discovery call that same day, felt confident enough to share it, and it led to a new and exciting project collaboration. More importantly, this mindset shift will shape how I approach my work and interactions going forward.

    Anete, Content Writer & Editor