I’m Anna Goodman, a career and life coach.

I work with incredible women to build the self-belief they need to make bold moves.

When you go about life with deep, unshakeable self-belief, you are unstoppable.

I’ve worked with brilliant women from…

If you feel this

At a crossroads, deciding whether to double down in your career or leave the corporate life.

Capable of more but something inside you is holding you back from going for it.

Frustrated, procrastinating on taking action and putting off ideas you’ve been thinking about.

Overwhelmed by the options in front of you and unclear on where
to go and what to do next.

Struggling with imposter syndrome but want to step into your full potential.

Restless, stuck or just ‘meh’ in your current life and are ready to change that.

then we could
be a good fit.

Together, we’ll equip you with a toolkit of mindsets and techniques that you will have for a lifetime, focusing on three core areas.

Creating Clarity

Cut through the overwhelming options by exploring and creating a clear vision of what you truly want for your life and career, focussing on what will bring you the most joy and fulfillment.

Building Belief

Unblock the fears and limiting beliefs that are holding you back from reaching your full potential. In their place, build new confidence and self belief that will open up countless new opportunities.

Taking Action

Move past the cycle of endless procrastination and create a tangible action plan. Accountability will give you back control and move you closer to where you want to be.

Let’s chat

I work on a 1:1 basis and tailor sessions and packages to your unique needs. Schedule a call to discuss what those might be.

What my clients say...

  • My challenge was knowing which way to turn.

    I’ve loved my experience working with Anna; she's a true legend. She helped me work through a period of real uncertainty with my next career steps. Anna's deeply empathetic and wise - I often found myself going "wow I hadn't thought of it like that!!" and having breakthrough thoughts on our calls. 

    My challenge was knowing which way to turn. Anna was brilliant at helping me stop holding myself back and direct myself forward.  Since working together I’m changing how I think when making key decisions, using my own values to help, and as weird as it might sound, I’m now always thinking “what would old lady me want?” 

    Claire, Lead Strategist

  • I feel so much more confident in myself and my abilities.

    Anna is an incredible coach, I have loved every single session! I feel like I leave each week with more knowledge, skills and tangible actions to deal with the challenge that I entered with.

    I have found her approach truly transformational. I’ve seen a huge change in my confidence.

    I feel much more able to have difficult conversations at work, overcome challenges and just feel so much more confident in myself and my abilities.

    India, Partnerships Lead

  • My mindset shifted completely allowing me to live a more authentic happier life.

    I started coaching with the hope that I’d put some things in my life in order and thought once that happens everything else will fall into place.

    But, during my time working with Anna we dove deeper into each goal I’d set for myself, into each uncertainty and she shed a different light and gave me such a different perspective on everything.

    She made me see things right up my nose that I wasn’t able to see and that was life changing because my mindset shifted completely allowing me to live a more authentic happier life!

    Stephanie, Content Manager

  • I’ve taken ownership of my career desires and successfully transitioned career.

    Since working with Anna I’ve taken ownership of my career desires (that perhaps felt more silent) and sat with them with ease. We explored different avenues and soon after completing our sessions I landed a role in the exact industry I wanted, successfully transitioning my career.

    My favourite thing has been the ease of talking with Anna, she created a safe, open, curious and guiding space from the beginning. I felt like there was discovery and development from many of our discussions, while always remaining comfortable. 

    Dr Olivia, Clinical Lead

  • I expected progress to take time, but every session I left with a new way of thinking.

    Working with Anna has helped me to refocus on what matters to me while taking a balanced, holistic view across my professional and personal goals.

    I had expected progress to take time, but every session I came away with a valuable new way of thinking about something or of approaching a challenge.

    Anna’s natural warmth and effective coaching style made each session incredibly impactful as well as enjoyable. If you are seeking to build clarity and confidence around your approach to work and life, I would wholeheartedly recommend working with Anna.

    Nina, Global Head of Sales Engineering

  • I was pushed to think deeper and aim higher.

    Working with Anna has been an incredible experience. Her wisdom and warmth created a safe space for me to explore my career goals, whilst her gentle but challenging approach pushed me to think deeper and aim higher.

    Anna knows how to ask the right questions that unlock new perspectives, which helps in both gaining clarity and confidence in navigating professional hurdles, but also to find fresh opportunities.

    If you’re looking for a coach who will guide and challenge you with kindness, I can’t recommend Anna highly enough.

    Matilda, Head of Innovation Strategy